Monday, November 12, 2007

Damn Right Your Dad Drank It!

I had planned to blog this article when it came out and never got around to it. However now I am and it is more relevant and an example of an ad that worked on me.

In Daytona this past weekend for the American Advertising Federation, Fourth District, Fall Conference I was of course at the lobby bar Saturday evening after dinner talking shop and hanging out.

I ordered my usual Maker's on the rocks, and was shocked to find that myself and another woman at the hotel over the weekend finished the supply.

What to do, I debated...

I went to the hospitality suite for a beer... not what I wanted

I walked two blocks to the liquor store... closed

I remembered talking about the new "Damn Right Your Dad Drank It!" to some fellow ad men and though heck, I'll give it try...

You know what? It's pretty "Damn" good!

Cheers to Canadian Club and great campaign that worked on me.

Hauling out imagery 60's and 70's imagery from actual Beam Global employees and positioning Dad as a once cool manly man, ads state "Your Mom Wasn't Your Dad's First," "Your Dad Was Not a Metrosexual" and "Your Dad Never Got a Pedicure."
Read the commentary from AdRANTS, Steve Hall here.

Sunday, November 04, 2007

Times editorial on the FTBRC

Just thought I'd share today's Time's editorial with you, where they mention some questions that the Florida Taxation and Budget Reform Commission should bring up. Below are the debate questions they pose, with the second being of concern to our industry.

Among the questions the commissions should debate:
  • How could voters be enticed to give up Save Our Homes for a fairer property tax system?
  • What is the best way to close sales tax exemptions and tax services to broaden the tax base?
  • How could some of that money be used to uniformly reduce property taxes?
  • What is the smartest way to provide property tax relief for businesses, owners of investment properties and renters who would get little or no benefit from the amendment approved by lawmakers?

You can read the full editorial here.

Thursday, November 01, 2007

TBCN get its message out how?

An update on TBCN from the post earlier this month. It seems that TBCN is working hard to raise funds for their legal defence.

So you might ask what is the best way for TBCN to get its message out to the public?

Create poor quality TV spots and post them to YouTube!

In typical public access style the spots are inconsistent in message, with low quality video, voice overs that sound unrehearsed and tasteless content that does not even begin to be persuasive. I've heard better persuasion arguments given by high school students.

In one of the spots they even compare certain county commissioners to Hitler, Stalin & Castro.

Views them and let me know what you think.