Friday, May 11, 2007

Sprint Ahead... of a fast sinking ship?

An Advertising Age article today, Sprint Nextel CMO Mark Schweitzer Resigns, does not come as a surprise. However I find it odd that they give absolutely no reason for Schweitzer's departure.

Could it be he is jumping ship before new ad campaigns by Goodby prove to be entertaining but not convincing enough to help the brand?

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