The article gives good tips and arguments for using an email management program as I do such as Constant Contact.
The section on "From" and "Subject" lines is probably the quickest high value piece of the article. I will have to try something new in my March "email newsletter".
The "From" line is important, but the subject line is where you set the trap. The key is attracting attention with imagery and specificity. Example: A subject line that reads "Five Plants Deer Won't Eat" is more compelling than "Monthly Newsletter."
Maybe, something like "Bashing failed Ybor businesses and drinking for the dogs" will be a good catch...