Saturday, February 09, 2008

Victoria's Secret Gamble

The most watched ad during the Super Bowl was the Victoria’s Secret commercial, which was seen by 103.7 million viewers, according to Nielsen Media Research data. Aired in the fourth quarter during a commecial pod at 9:44 p.m. to 9:45 p.m.

I would have to estimate that running an ad in the fourth quarter is a gamble for an advertiser considering the number of times a Super Bowl win is lopsided and people start tunning out the game by then.

With an extremely close game right up to the Giant's great win over the Patriots it ended up being a great win for Victoria's Secret as well.

1 comment:

ViK[RuM] said...

hmmmmm...victoria's secret commercial (Victoria’s Secret, a unit of Limited Brands, Columbus, Ohio) was awesome!! gisele was simply outstanding, one of the most errotic commercials of ages. Victoria’s Secret hasn’t advertised during the Super Bowl since 1999, when it wanted to drum up buzz for its fashion show Webcast. The results paid off in a big way. According to the company, more than 1.2 million viewers logged onto the Victoria’s Secret site after the commercial aired in the first quarter of the game.

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